[ W O R K ]

Dorien: Quality Home Appliances for Modern Living

Visit Website

Client

SEGA APPLIANCES (M) SDN BHD

Industry

E-Commerce

Service

UI/UX Design · Visual Identity · Web Development

Dorien is a home appliance brand whose first website was created to establish its digital presence and connect customers with its products. It brings together brand information, product details, manuals, Q&A, and retailer locations. This project combines UI/UX design and visual identity to create a modern, informative brand experience, helping customers discover Dorien and find useful guidance before and after purchase.

01 / Challenge

Building a New Brand’s Digital Presence

Brand Discovery

Product Support

Purchase Access

02 / Solution

From Product Discovery to Everyday Support

Brand & Product Information
Bring the brand story and product details together, giving visitors a clear introduction to Dorien and its appliances.

Two Routes to Manuals
Provide manuals on individual product pages and through a dedicated support section, supporting both browsing and direct searches for help.

Where to Buy
List physical retailers while marking the online shop as “Coming Soon,” giving customers an available purchasing route at launch.

Micro-animations
Add subtle movement to bring character to the interface and complement the modern visual direction.

03 / Visual Identity

Logo

The Dorien logo features a “d” shaped to suggest a thumbs-up, creating a visual association with approval and quality. The direction offers an alternative to the chef imagery observed among kitchen appliance brands and was approved by the client.

Typography & Color Palette

Young Serif brings warmth and character to headings, while Khula provides a clean counterpart for product specifications, instructions, and supporting information.

Following the client’s preference for blue, I selected Absolute Blue to give Dorien a vivid, recognisable presence. Together, the typography and colour establish a welcoming yet confident identity for the brand.

Young Serif brings warmth and character to headings, while Khula provides a clean counterpart for product specifications, instructions, and supporting information.

04 / Outcome

Dorien’s First Digital Home

Launched Dorien’s first website, handling the project from ideation and visual identity through design, development, and publishing.

The website brings brand discovery, product guidance, and retailer information into one destination. The client and retailers who viewed it shared positive feedback on the interface and the usefulness of accessing product manuals.

[

N E X T P R O J E C T

]

Looking to design better digital experiences? Let’s connect and explore how UX can transform business growth.

Let's Talk